These function on mobile phones and tablet computers to some degree like a website and they work with their own installation software independently from browsers or other plugins.
The great advantage is that you, as a business, can be sure that your content is easily received on mobile devices and your ability to present and sell your products and services is viewable correctly on the device in question.
It is now possible to create content and design that resembles a website in a mobile app. However, a better strategy is often to identify the areas of benefits (or shortcomings) arising from each type of device. This is especially important because a mobile phone or smaller tablet device does not display information correctly and function like a proper computer. As it is essential to most types of businesses to maintain the many benefits of a professional website, it is in most cases we would not recommend that the website is deliberately made simpler in order to match the shortcomings of a mobile app.
The best strategy is to create a specific mobile app that is primarily suited for mobile devices. This specifically targets people browsing while on the move and will complement and interact with the functionality and information on the more resourceful full website. We provide concept, strategy and generate a requirement specification which is thoroughly prepared as part of the process. We can develop a mobile app for your business starting at £350.